Introduction
At Simple Refunds, we believe event protection should be clear, compliant, and commercially smart.
With thousands of events taking place every year, disruptions such as travel delays, illness, or event cancellations are inevitable. For event organisers, ticketing platforms, hospitality providers, and travel operators, these disruptions create financial risk, operational strain, and reputational exposure.
Our solution is simple: a risk free refund protection product that protects your customers, while generating new revenue for your business.
No complicated policies. No hidden clauses. No financial liability on your balance sheet. Just straightforward, compliant protection that puts your customers first and strengthens your commercial model.
Why Your Clients Need Refund Protection
Even the most professionally delivered events face unforeseen disruption. Common refund triggers include:
Without structured refund protection, organisers are often pressured into discretionary refunds, absorbing cost, creating inconsistency, and increasing complaints.
With Simple Refunds, customers know that if something goes wrong, their full booking value is protected. That confidence directly increases conversion and advance bookings.
How Simple Refunds Works
Our model is designed specifically for booking platforms, event organisers, hospitality providers, and SaaS partners.
Offered at Checkout: Customers are presented with “Inability to Attend Protection” at the point of sale (typically 7–9% of booking value) (up to you as the client).
Full Refund Coverage: If a customer cannot attend due to a protected cause, they receive a 100% refund (ticket + ancillaries), paid quickly and directly by Simple Refunds.
We Handle Everything: All refunds are managed by our team. No administration burden. No internal disputes.
A New Revenue Stream, Without Raising Ticket Prices
Simple Refunds transforms refund risk into incremental income.
Customers typically pay 7–9% of booking value for protection pricing fully in your control.
You retain a margin of approximately 3.5 – 5.5% per opt-in.
Global opt-in rates average 20 – 30%.
This creates a consistent, scalable revenue stream, without increasing ticket prices or changing your core offer. Refund protection becomes commercially strategic, not just operationally defensive.
Benefits for Your Business
Providing insurance-backed refund protection strengthens your event or booking operation:
Reduced basket abandonment (data shows 12% reduction)
Increased advance bookings
Higher conversion rates and customer confidence
New margin stream with no capital risk
Insurer carries liability, zero balance sheet exposure
Fewer disputes and complaints
Reduced administrative workload
Stronger brand reputation and customer loyalty
When customers explicitly decline protection at checkout, this is recorded, giving your team clear justification when handling refund requests.
Seamless Integration
We’ve built Simple Refunds to integrate quickly and securely.
API integration typically completed in 2 days
Minimal technical resource required
Automatic capture of opt-in data at point of sale
Secure, hashed data handling
Real-time reporting via the Simple Refunds platform
You retain full visibility of opt-ins and premium collection, with compliant data management throughout.
Customer Benefits
Your customers receive:
Peace of mind at checkout
100% refund, no excess, no hidden fees
Coverage for most unforeseen events
Full transaction value protected
Transparent flat-rate pricing
Fast, direct payouts
Greater booking confidence leads to more completed transactions.
Implementation Best Practice
To maximise performance:
Offer protection clearly at checkout. Explain refund coverage in simple terms during purchase flow. Highlight protection in marketing and confirmation emails. Use reporting insights to optimise pricing and conversion. When presented clearly, refund protection increases both customer trust and commercial performance.
Conclusion
In today’s unpredictable environment, refund protection is no longer optional, it’s expected.
Simple Refunds delivers a compliant, insurance-backed solution that:
Protects your customers
Removes refund liability from your balance sheet
Reduces operational strain
Creates a new revenue stream
Strengthens your brand reputation
Simple. Reliable. Revenue-generating. Refund protection, done properly.
