Introduction

At Simple Refunds, we believe event protection should be clear, compliant, and commercially smart.

With thousands of events taking place every year, disruptions such as travel delays, illness, or event cancellations are inevitable. For event organisers, ticketing platforms, hospitality providers, and travel operators, these disruptions create financial risk, operational strain, and reputational exposure.

Our solution is simple: a risk free refund protection product that protects your customers, while generating new revenue for your business.

No complicated policies. No hidden clauses. No financial liability on your balance sheet. Just straightforward,compliant protection that puts your customers first and strengthens your commercial model.

Why Your Clients Need Refund Protection

Even the most professionally delivered events face unforeseen disruption. Common refund triggers include:

• Travel delays or cancellations preventing attendance (LINK)

• Illness or unexpected personal emergencies (LINK)

• Event cancellation or postponement due to weather, venue issues, or other unavoidable factors (LINK) 

Without structured refund protection, organisers are often pressured into discretionary refunds, absorbing cost, creating inconsistency, and increasing complaints.

With Simple Refunds, customers know that if something goes wrong, their full booking value is protected. That confidence directly increases conversion and advance bookings.

How Simple Refunds Works

Our model is designed specifically for booking platforms, event organisers, hospitality providers, and SaaS partners.

1. Offered at Checkout

Customers are presented with “Inability to Attend Protection” at the point of sale (typically 7–9% of booking value) (up to you as the client).

3. Full Refund Coverage

If a customer cannot attend due to a protected cause, they receive a 100% refund (ticket + ancillaries), paid quickly and directly by Simple Refunds.

4. We Handle Everything

All refunds are managed by our team. No administration burden. No internal disputes.

A New Revenue Stream, Without Raising Ticket Prices

Simple Refunds transforms refund risk into incremental income.

• Customers typically pay 7–9% of booking value for protection pricing fully in your control

• You retain a margin of approximately 3.5 – 5.5% per opt-in

• Global opt-in rates average 20 – 30%

This creates a consistent, scalable revenue stream, without increasing ticket prices or changing your core offer. Refund protection becomes commercially strategic, not just operationally defensive.

Benefits for Your Business

Providing insurance-backed refund protection strengthens your event or booking operation:

• Reduced basket abandonment (data shows 12% reduction)

• Increased advance bookings

• Higher conversion rates and customer confidence 

• New margin stream with no capital risk

• Insurer carries liability, zero balance sheet exposure

• Fewer disputes and complaints 

• Reduced administrative workload 

• Stronger brand reputation and customer loyalty 

When customers explicitly decline protection at checkout, this is recorded, giving your team clear justification when handling refund requests.

Seamless Integration

We’ve built Simple Refunds to integrate quickly and securely.

• API integration typically completed in 2 days

• Minimal technical resource required

• Automatic capture of opt-in data at point of sale

• Secure, hashed data handling

• Real-time reporting via the Simple Refunds platform

You retain full visibility of opt-ins and premium collection, with compliant data management throughout.

Customer Benefits

Your customers receive:

• Peace of mind at checkout

• 100% refund, no excess, no hidden fees

• Coverage for most unforeseen events

• Full transaction value protected

• Transparent flat-rate pricing

• Fast, direct payouts

Greater booking confidence leads to more completed transactions.

Implementation Best Practice

To maximise performance:

Offer protection clearly at checkout. Explain refund coverage in simple terms during purchase flow. Highlight protection in marketing and confirmation emails. Use reporting insights to optimise pricing and conversion. When presented clearly, refund protection increases both customer trust and commercial performance.

Conclusion

In today’s unpredictable environment, refund protection is no longer optional, it’s expected.

Simple Refunds delivers a compliant, insurance-backed solution that:

• Protects your customers

• Removes refund liability from your balance sheet

• Reduces operational strain

• Creates a new revenue stream

• Strengthens your brand reputation

Simple. Reliable. Revenue-generating. Refund protection, done properly.